Business Plan

For

Promoting Dairy, Goatry, Fishery & Animal husbandry through Capacity building ,Extension Services , use of  Technology & Innovations & marketing support to the farmers ,youth and women.

Gramshree Kisan
Gramshree Agri Services Pvt Limited
906 ,Puspanjali Venkatesh ,Budh Marg ,Patna
Ph-8877665588

  1. Executive Summary

Problem Statement

Indian Farmers, unemployed youth & women workforce are unaware of the potential of animal husbandry &fishery to serve as an engine of economic growth, poverty reduction & employment generation. Due to lack of knowledge & techno know-how , animal Husbandry & Fisheries remain to be an unattractive sector.

Challenges with traditional Fish Farming & Animal Husbandry Practices

  • Lack of knowledge & information about the farming including latest technology.
  • Non-availability of Extension Services at their village or panchayat level.
  • Non-availability of quality Inputs at the village level like feed, seed, medicine, equipment’s etc.
  • No source of knowledge & use of latest technology
  • Marketing of the Produces where best prices can be obtained
  • Lack of micro-finance linkages

Context and rationale

India is the world’s largest democracy, second most populous country and the third largest economy in purchasing parity terms. Despite strong economic performance gains and growth, poverty reduction has been uneven. Productivity in the agriculture and livestock sector, the main livelihood of rural population remains a key challenge. Bihar has been one the fastest growing states and one of the strongest agricultural states but with fifth lowest per capita income. About 88 percent of the population in Bihar still live in villages and depend on agriculture. The Government of India’s (GoI) Doubling Farmer’s Income Report, 2018 recognizes livestock and fisheries sectors as the engines of high agricultural growth acknowledging that fisheries comprise the most profitable category. GASPL wants to focus on livestock and fisheries sectors that are the core livelihood activities of the rural mass especially marginal castes and women with potential to substantially increase their incomes and achieve the development goals of the state.

Bihar is the third most populous state in India and the most densely populated, while per capita income is the fifth lowest across all states. About 36% of the population was below the poverty line (World Bank, 2016). Meanwhile, about 89% of the population lives in rural areas, the highest per cent in India after Himachal Pradesh (ORGI, 2011), and around 60% of the rural workforce is engaged in agriculture (NSSO, 2011). Furthermore, Bihar’s economy has been growing rapidly driven by the services sector, and poverty has been declining. But, while agriculture contributed only 18% to total state income or gross state domestic product (GSDP) (Data.gov.in, 2016), it adds greatly to income volatility according to the World Bank (World Bank 2016). Meanwhile, the livestock sub-sector contributed about 27% to the agricultural GSDP and 5% to state income or GSDP in 2012 (Data.gov.in, 2016).

The high poverty rate in Bihar compared to other similar Indian states has been attributed to low ruminant livestock ownership rate. The percentage of households which own ruminant livestock (cattle and buffalo) is lower in Bihar (according to the last national livestock census) than comparable states.    

            However, Bihar has a large goat population (ranked third in India) and most goats are held by marginal castes and women, so goats are particularly important in poverty-reduction strategies and activities. At the same time, Bihar has made great progress in dairy and is particularly recognized for its high milk production from cows, buffalo and goats (ninth highest state in India). The importance of the dairy, Poultry, Fisheries and goat value chains make livestock and fishery one of the principle sectors considered to have the potential to help achieve the development goals and increasing the Income of the people.

Development of the livestock and fisheries sectors in Bihar has significant potential for being a source of round the year employment, supplementing income and providing high protein nutritional sources especially for households living below the poverty line and those who lack sufficient agricultural land to sustain themselves. The livestock interventions are particularly relevant in the draught-flood prone, hilly, and tribal areas where crop production is not adequate to provide income and/ or nutrition security round the year. The multifaceted scope of livestock and fisheries activities includes – sufficient and sustainable wealth generation for rural people, creation of self-employment opportunity for landless women and unemployed youth and animal protein availability for local consumption. This intervention will integrate gender, youth, climate and nutrition but this sector is facing several Challenges due to which the growth and gain is still very slow. Even With the adoption of this sector by the entrepreneurs as commercial venture and with technological Intervention these sectors has still to get Industry/Enterprise Status. At the same time the rural mass is very slow in adopting these sectors as an enterprise and livelihood solution. There is need to take up this sector which itself is very viable with huge market opportunities in a very professional manner by the professionals who can create an successful business model on pilot basis and assist the farmers and youths interested in this sector to take up this sector as livelihood opportunities. 

 

This is the proven fact that importance of the dairy ,Poultry, Fisheries and goat Sector and it‘s value chains make livestock and fishery one of the principle sectors considered to have the potential to help achieve the development goals and increasing the employment , Income of the people.

 

The total Contributions in the State Economy of Poultry, Dairy, Goatry and Fishery is about 18% of the Agriculture GDP. About 60% population is dependent on these activities and its value Chain through the farmers as producers traders as suppliers of Inputs and Extension Services and consumers.

But this is sector is facing several Challenges in its way to growth like availability of information, Capacity and knowledge of the Farmers, Rural Youths  and Entrepreneurs, Low productivity, inadequate access to inputs and services, lack of market infrastructure and marketing support and lack of sector policies and strategies, Availability of Quality Feeds , Seeds , Health Services ,Breed ,Postharvest market , Finance and credit Linkages , Middlemen, Technology  etc.  This sector is still in back stage in Bihar in comparison to other states and not yet got the status of an Enterprise. This is still done as allied activities with Agriculture due to which farmers lack focus on these activities. With the Technological advancement, availability of latest information, availability of Finance, credit Linkage and Insurance, Focus of the Govt. This sector can achieve huge growth with increase in employment ,income and nutritional security. These challenges will be addressed through Knowledge inflow, Training &capacity building, improving access to inputs, services and markets, availability of Feeds ,seed ,improved breed ,Health services etc .This will result in increase in production and productivity, entry of more and more rural youth taking up these activities and resultant increase income with overall growth of the State.

To take up this challenge GASPL has come up with a Business idea to provide fee based training ,Technological support  , Extension Services, Handholding  and Input Services to the farmers ,youths and entrepreneurs  on  dairy ,Poultry, Fisheries and goat Sector and it value chains at their doorsteps to help them in growing this sector in terms of production , productivity and marketing leading to increase in Income and also more and more taking these activities as livelihood .GASPL will work as a service provider for Training and Extension Service and input suppliers i.e feed ,seed , equipment ,medicines etc and involved itself in innovation on different management practices and products .

GASPL has already started its intervention and has setup a State of Art Training Centre and Call centre in Patna and developed Apps for delivery of various services. For physical connect with the customers GASPL will establish Pashu & Matsya Seva Kendra at Village/ Panchayat/ block level  on Entrepreneurship model where GASPL trained manpower will provide Fee based Consultancy ,Extension Services ,Input Services & Handholding Support services  under the strict supervision of GASPL. Initially this service will be provided in Bihar and gradually it will expanded to other States.

It is expected that with such intervention the profitability of such activities will increase and more and more youths will enter in this sector and take up such activities and livelihood. For farmers and entrepreneurs the  production & Productivity will increase , with good marketing connect  the price realization will be high and the income of the  farmers and entrepreneurs will increase. Moreover, the nutrition security will also be improved.

Geographic areas of intervention: The project will be implemented in Bihar and will start working in other states in near future .

 

Project Components/Outcomes: The project will have three components: (i) Training & capacity Building ; (ii) Extension Services in Animal Husbandry & fisheries  and (iii) Input Services through Online and Offline marketing channel. (iv) Promote Technology & innovations on the different activities in the value Chain & (v) Support in marketing of their produces

 

Youth sensitive: Youth account for almost a third of India’s population. GoI has formulated a National Youth Policy (2014) and a National Policy for Skill Development and Entrepreneurship (2015) to provide an umbrella framework for youth development and skilling activities and to link skilling with demand centres. A large number of young unskilled persons in the country in general and in the state of Bihar migrate as labour to other parts of the country. These are both seasonal and long term owing to lack of local income opportunities and loss of livelihoods during flood/ drought. As livestock and fisheries promotion has the scope for creating round the year income for them, this may help reduce distress migration of the youth. Creation of a cadre of entrepreneurs, community cadre for animal health workers and fisheries agents as “transformation drivers” will open avenues for local youths to: (i) diversify their income and invest in the local economy and has the potential; and (ii) attract back youth who have migrated to the cities.

Nutrition sensitive: Despite implementing the world’s largest program on Food Security and Nutrition, the nutrition status in the country is still poor. In Bihar the situation is very grim. As per the National Family Health Survey (4), 43.9 percent of under-five children in Bihar are underweight, 15.2 percent severely underweight and 20.8 percent of children die.. The prevalence of anemia among children below 5 years is as high as 63.5 percent. The intervention will  mainstream nutrition through three broad set of activities: (i) increase profitability of Dairy farming ,goat rearing and fisheries activities leading to increased purchasing power of resource poor farmers;  (ii) including backyard poultry meat and eggs, and fish in the diet of smallholder families; and (iii) educating families on the importance of diversifying household diets through digital extension and through convergence with government schemes and services such as Anganwadi Centers, Village Health and Nutrition Day, ASHA workers, etc. The activities such as introduction of small carps and other fish species that breed in confined waters, backyard poultry, integrated farming and kitchen gardening are nutrition pathways addressing the nutritional security of households.

 

 

  1. Back Ground of promoters & Co promoters
  1. Rumu Haldar – A MBA having 13 years’ experience in the Development projects and consultant  with World bank and Govt. projects and 5 years of experience of working in the Animal husbandary & Fisheries related project. 
  1. Pawan Kumar – A Computer Professional having 6 years of experience in Software Development and developed all the apps of Gramshree and having five years of experience in Skill Development Training particularily Animal husbandary & fisheries project. 
  1. Aastha Singh – An Engineer and MBA having more 10 years of experience in Corporate Sector as Operation manager and presently working as Operation manager in Gramshree Agri Services Pvt. Limited. 
  1. Nishit Ranjan – A LLB and Company Secretary with strong IT background by profession and have 10 years of experience in working in various departments as Consultant for Development Project especially Skill Development Projects.

3. Business idea-

This business idea tries to solve the problems of Dairy ,Fish , Goat ,Poultry farmers and help them grow through training & capacity Building, providing technical knowledge with the latest technologies , making available inputs at their door step, linkages with the entrepreneurs through shops and E-commerce solution, post-harvest support, make them available the services of the expert at the Village level through call center , Connect them with Finance & Insurance  & give them one stop solutions.

The Business Ideas is to Promote Dairy ,Goat, Pig , Poultry & fish farming and its value chain among the Small & Big farmers and rural Youths as an enterprise with the support of latest technology, Training & Capacity Building , Knowledge & Information  ,Advisory Services , Extension Services , Handholding Support and making available Inputs to their door step through Entrepreneur led model and mobile applications and create a Value Chain so that the production and productivity is increased and the farmers and entrepreneur scan increase their income with overall growth of this sector and state as due to lack of  Knowledge & information , availability of quality Feeds, veterinary  services ,latest technologies , equipment’s ,timely Information and Knowledge of the market the farmers , High mortality rate of live stocks due to disease  , low productivity in livestock and fisheries , costly or non-availability of quality  veterinary services ,Lack of knowledge and information on Selection of breed , unavailability of Finance & Insurance the farmers incur losses or makes this sector unattractive even when there is huge potential and market in Dairy ,Goat, Pig , Poultry & fish farming and its value chain.

Promoting Dairy ,Goatry ,Fishery & Animal health through Capacity building ,Extension Services , use of  Technology& Innovations

 

  1. GASPL has been incorporated as a Start Up Company to provide Training & Capacity Building, extension support and Input Services to the Farmers and unemployed youth interested to take up Animal husbandry & fishery activities as a livelihood and as an Enterprise. The promoters Cum Founder Rumu Haldar and co -founders Pawan Kumar , Nishit Ranjan ,Aastha Singh have an experience of working in Rural Livelihood ,Animal husbandry and Fishery Sector and found a big gap  of Information , Knowledge , capacity, availability of quality Input , Extension Services  in this sector due to which the Sector is not performing as per its potential and has a huge growth opportunity leading to increase in income and employment opportunities .Founder and Co-founders decided to start a start-up company which can provide training, Extension services, Technological and marketing support in these sectors.
  2. India is the world’s largest democracy, second most populous country and the third largest economy in purchasing parity terms. Despite strong economic performance gains, growth and 
  3. poverty reduction have been uneven. Productivity in the agriculture and livestock sector, the main livelihood of rural population remains a key challenge.
  4. Bihar has been one of the fastest growing states and one of the strongest agricultural states but with fifth lowest per capita income. About 88 percent of the population in Bihar still live-in villages and depend on agriculture. The Government of India’s (GoI) Doubling Farmer’s Income Report, 2018 recognizes livestock and fisheries sectors as the engines of high agricultural growth acknowledging that fisheries comprise the most profitable category. Government of Bihar (GoB) intends to focus on Dairy, small livestock & fisheries sectors that are the core livelihood activities of farmers, marginal castes & women with potential to substantially increase their incomes to help achieve the development goals of the state.

    Increasing livestock productivity and production further is seen as a key means of improving per capita incomes and reducing poverty. Livestock could play an important role in employment and income opportunities for the rural masses. It already provides substantial employment to women, and workers belonging to the marginalized sections of society. It can achieve the following objective of the State –

  • Poverty reduction (improvement in household incomes)
  • Economic growth (contribution of livestock sector to Agricultural State Gross Domestic Product (Ag GSDP) and State Gross Domestic Product (GSDP)
  • Improvements in food and nutritional security of rural people, including especially more protein and carbohydrate.
  • Potential for surplus trade with the rest of India and surrounding countries (value of potential output marketed to other states and surrounding countries)
  • Contribution to industrialization and employment generation (pre and post-production investment and employment impacts)
  • Contribution to improving social inclusiveness and equity (production and post-production income, employment and investment increases for women, youth and scheduled minority groups)

The livestock sector in Bihar has several number of technical challenges which need to be addressed for the sector to play its potential role in the further economic development of Bihar. Some prominent challenges are scarcity of feed and poor feed quality , poor animal genetic potential to produce animal, inadequate animal health services, lack of organized and continuous livestock production improvement training, loss of livestock due to flooding and disease.

To tap the opportunities and address these challenges, investments in  livestock improvement  interventions are needed in the areas of feed, health, genetics, extension, and marketing and processing .

 

Better genetics, feed and health inputs and services, complementary policy support—which could help in improving productivity, production, incomes, and employment in the key livestock value chains of dairy with cattle and buffalo, poultry, goats for milk and meat, buffalo for meat, and pigs for pork.

 

The various Challenges , Opportunities and Strategy for Intervention in following activities and its value Chain are given below –

  1. Cow and Dairy value Chain
  2. Poultry or chicken and Its meat value chain
  3. Goat and its meat value chain
  4. Fishery and its meat value chain

Challenges in Dairy, Goatry & Poultry

 

  • Improper technology for a large and commercial scale of production orientation
  • Poor awareness regarding the importance of cattle’s, small ruminants in the livelihood system
  • Absence/lack of active rearing organizations
  • Pressure on fodder resource base, Scarcity of feed and fodder
  • Lack of provision for winter feeding and no enough fodder volume and quality
  • Inadequate veterinary health services
  • Lack of adequate focus on genetic improvement
  • Lack of proper infrastructure and management
  • Reduced access to credit and insurance
  • Lack of efficient marketing mechanisms
  • Low level of priority from Gov.

 

Cow and Dairy value chain

Dairying with cattle and buffaloes will continue to be the key commodity value chain which can help the most to achieve poverty reduction, improved food and nutrition security, economic growth, increased contributions to industrialization and employment, and improved social equity.

 

In Bihar, 57 lakh households own dairy cattle and directly depend on the dairy sector for their livelihoods. Many more HHs have milk-producing buffalos too or make their living along the dairy value chain.

There is still much potential for further expansion of dairying in Bihar.

Opportunities

  • Demand for milk, milk products, meat, meat products and eggs in Bihar is increasing significantly
  • Suitability of the Ganges River banks (Diara area) for rearing more buffaloes and improving milk production
  • High fat milk content fetches an attractive price for producers, and supports the livelihoods of marginalized people
  • The availability of already established milk processing capacity;
  • availability of food ingredient businesses for baking and confectionary
  • Access to markets of Bangladesh, Nepal and North-East India which are milk deficit and are in close proximity to Bihar
  • Central zone offers more urbanization and is an education hub, while the south shows opportunity for exploiting the tourism circuit to promote UHT /cheese/yoghurt through specialized wholesalers and retail stores
  • New trends in food preferences for the younger generation: cheese, UHT milk, yoghurt, and introduction of new and consumer friendly retail packs and probiotics
  • Increased involvement of women in dairy production by training them in all aspects of husbandry and forming self-help groups
  • Involving women in dairy processing of value added indigenous dairy products by forming self-help groups and establishing small processing units to cater to the local market after branding these products by quality standard certification.
  • Increase in employment Opportunities

Suggested Interventions-

  • Fodder cultivation to address fodder shortage
  • Proper feed management-conservation of fodder & concentrates for the flood period, improve quality of feed
  • Provision of appropriate vaccines as required, Timely identification of exposure to diseases, better healthcare services, Strengthening the existing diagnostic facilities
  • Develop community owned processing unit or cluster approach of processing units to support the export houses Sales and retail
  • Organized marketing facilities, digital marketing platform
  • Involvement of more entrepreneurs/individual/SHG/Farmer Club/Farmers Interest Group/Common Interest Group
  • Improve calf management
  • Enhance milk collection at the village level by Creating new milk producer societies and district unions, promoting women leaders in dairy cooperatives.
  • Training and capacity building of women for leadership roles and dairy cooperative management
  • Establish milk processing units
  • Establish milk condensing plants for ease of transport;

The little intervention in this sector will increase the income per animal would go from 10% to 35% for crossbred cows, showing the benefits of AI to produce crossbred cows with higher genetic potential, if these crossbreds are fed and managed better. With the adoption of new technology the projected gap for coming 15 years will be reduced substantially. This strategy has been highly effective in Andhrapradesh , Uganda,Kenya etc.

Hence the Dairy sector throws opportunity to our start up in business development through out the value chain.

 

Poultry Value chain

Poultry is the emerging subsector in Bihar with the potential for further growth. Productivity-increasing interventions will be critical for meeting the growing chicken meat demand requirements. Intervention need to be focussed mainly on broilers, since the projected growth in egg production at the current level will continue to meet the demand requirements of the state. Meanwhile, additional intervention in backyard poultry for eggs and meat could raise the incomes of very poor farmers, including women.

Opportunities and proposed intervention

Opportunities-:

  • Good source of food from their eggs and meat.
  • Huge market of Processed meat also.
  • Less Capital Required.
  • No Need for a Big Space
  • High Returns in Short Time Period.
  • High Maintenance not required.
  • License not Compulsory.
  • Huge Local & Global Demand.
  • Easy Marketing.
  • Income & Employment Opportunities.
  • EasyBank Loans.

Proposed Interventions-

  • Ensure adequate supply of raw materials for processing chicken feed .
  • Provision of land, where possible for producing the raw materials required by feed processors
  • establish feed processing plants
  • Establishment of chicken health care centers and provision of chicken experts/field vets in every district of Bihar
  • Provision of appropriate vaccines as required, Timely identification of exposure to diseases, better healthcare services
  • Availing tested breeds of broiler chicken,
  • Organized marketing system;
  • Developing producers into co-operatives,FPO
  • establish market information system;
  • establishment of chicken processing plants
  • Establish training institutes at regional directorate level

Chicken meat and egg production can show substantial increases .The potential contribution of the chicken industry to improve food and nutritional security, household income and state economic growth is enormous. The backyard crossbred chickens can help significantly improve the livelihoods of women and marginal communities, as well as the nutrition of all rural families. Overall the supply shortage in chicken meat will remain in the coming 5 years and will need to be balanced with further expansion.

Households who cannot keep dairy cows in Bihar due to feed and capital constraints keep goats, Bihar already had a large goat population with 1.2 crores counted in the last livestock census in 2012, and the goat population ranks third highest in India. Most goats are held by scheduled castes and

marginalised women and are reared in a traditional and subsistence manner by these disadvantaged members of society (including landless labourers) who are unable to rear large animals .

             Meanwhile, women control about 63% of revenues from goats (ILRI FDGs, 2018), and therefore any interventions targeting goats would likely benefit them and their families. Investing in improvement of the goat value chain thus shows much potential to aid the achievement development objectives in Bihar.

 

Goats are kept for their meat, milk and skins, with meat being the most important product. Bihar produced about 29.9 lakh MT of goat meat in the state. This meat is produced predominately for household consumption and local sales, with little presently being marketed to neighbouring states. The goat population is currently growing at a substantial annual rate of about 3.6%.

Goats in Bihar are reared in a traditional and subsistence manner by most sections of the society  (including marginalized farmers, landless laborers, and women) who are unable to rear large animals . Lack of access to improved technologies (breeding, animal health services, feeding and management) by these poorest producers, often women, results in low productivity and high mortality. Although the most commonly used breed, Black Bengal goat, is highly prolific and resistant to diseases, feed shortages and inadequate health services result in high mortality. The Challenges with the Goat farming  are listed and categorized as feed, animal health, genetics and breeding, post production (marketing and processing), and gender and social inclusion. The strategies to address the challenges are also outlined .

Opportunities

  • Enormous market even in the nearby locality
  • Eradicating Poverty
  • Huge Employment Opportunities
  • Attractive sale value of by product like leather and Milk
  • Less Space Required for Raising Goats
  • Many Breeds Available
  • Numerous Utilities
  • Goats Require Less Feeds
  • Caring Process is Easy
  • Goats Can Adapt Themselves to Many Climates
  • Goats Grow Faster
  • Hardy Animals
  • Less Caring Costs
  • Easy Marketing of the Goat Products
  • Great ROI
  • Less Risks

Strategy for Intervention as follows-

  • Fodder cultivation to address fodder shortage
  • Proper feed management-Encourage semi-intensive feeding and where applicable stall feeding.use of nonconventional feeds e.g. Azolla ,
  • Provision of appropriate vaccines as required, Timely identification of exposure to diseases, better healthcare services, Strengthening the existing diagnostic facilities
  • Low cost shelter Black Bengal breed of goat needs to be conserved ,
  • Creating live animal market infrastructure at each block level and encourage goat cooperative/self-help group (SHG) models at the village level ,
  • Awareness on use of by-products of goats (milk and manure) which give better income to the goat producers ,
  • Develop community owned processing unit or cluster approach of processing units to support the export houses Sales and retail
  • Organized marketing facilities, digital marketing platform
  • Involvement of more entrepreneurs/individual/SHG/Farmer Club/Farmers Interest Group/Common Interest Group

is concluded that  goat rearing is mainly at present a life-changing option for new goat keepers presently in Bihar, in terms of the empowerment taking place due to the income and asset generation made possible, and the help in achieving better household food security. Until better genetic potential of goats is realized, present priority interventions should include feed and health options that are affordable and accessible to women and other members of marginalized communities, including by promoting social networks like self-help groups and strengthening cooperatives to facilitate technical and marketing training and updates on new technologies. Promotion of semi-intensive goat production, and investment in scaling up of the PashuSakhi delivery mode of animal health services are key entry points nowand these can help decrease mortality and increase flock size ,while facilitating better communication

Importance of Fish farming

Fisheries is one of the fastgrowing sectors generating income and employment. The sector is contributing considerably for food security, nutrition and health, livelihood security to rural population, and welfare of fishers and thus the fisheries sector is an important player in the overall socio-economic development of India which is well recognized. The fisheries sector has also been one of the major contributors of foreign exchange earnings of the country. Apart from inland and marine fisheries, Ornamental fish farming also has a promising future. With a combined length of 45,000 km and 20,000 sq. km of catchment area, the country’s riverine resources provide one of the richest fish germ plasm of the world. The country has an estimated 1.2 million hectare (m ha) of floodplain lakes and wetlands. About 1.2 m. ha has been estimated as amenable for brackish water aquaculture in the coastal areas of the country. Therefore, the planners aim at exploitation of all the possible resources under capture and culture fishery base for increasing fish production and productivity through sustainable development.

Bihar at a Glance: General profile – Resources and population :

The Bihar plain is divided into two unequal halves by the River Ganga which flows through the middle from West to East. 88 percent of the population lives in villages. Bihar state is 12th largest in terms of geographical size (94,163 sq. km) and 3rd largest by population, 10.38 Crores as per Census 2011, in the country. It is also known for its abundant natural resources, perennial rivers, fertile lands, and a long glorious history. After the division of the state in 2000, Bihar retained almost 75 percent of the population, while it is left with only 54 percent of the land, thus inducing a lot of strain on the available resources. Bihar lies in the tropical to sub- tropical region. Rainfall here is the most significant factor in determining the nature of vegetation. Bihar has a monsoon climate with an average annual rainfall of 1200 mm.

According to census 2011, the total population of the state was 10.38 Crores (accounting 8.3% of the total population of the country) thereby registering a decadal growth of over 25%. It is expected that by 2050 the total population would be around 20.30 Crores.  And, there would be multi-fold increase in demand of the basic amenities including food. The fish demand by 2050 would be more than 11.37 Lakh Metric Tonnes.

Therefore, there should be rationale use of available resources like land, water and air. Qualitative & quantitative requirement of Fish protein being one of them. Therefore it has become imperative for the policy makers as well as the technical personnel & scientists to go for creation of horizontal expansion of Aquaculture infrastructures like New pond construction, Fish Seed Hatchery construction, Development of fragile Wetlands & Ox-bow Lake Fisheries, Installation of small & large capacity Feed Mill etc. as well as vertical expansion of Aquaculture through vertical expansion like intensive application of Fish Feed & inputs, increasing the depth

of the resources to the desired level through renovation of available resources, Installation of Cages for fish culture in deeper water bodies such as Reservoirs, Stocking the Wetlands  Oxbow Lakes & Rivers to rejuvenate their lost fish stocks etc.

 Vast opportunities are available for substantial rise in output and yield through expansion of culture fisheries with scientific and modern best management practices. Existing captive fisheries resources like wetlands and ox-bow lakes is to be converted into culture-based capture fisheries which can significantly increase output, enhance rural incomes, offer additional gainful employment for fishing communities, and provide excellent sources of cheaper proteins for the rural folk. Development of fisheries will ensure livelihood and income security in rural areas and add to ensured food and nutritional securities to the food basket. Vibrant and growing fisheries will make significant contribution to agricultural incomes and economy of the state. Our plan is to assist in transforming traditional aquaculture to modern aquaculture and will bring diversification and integration of aquaculture thereby creates opportunities for entrepreneurs. Further, the implementation of these schemes will not only increase the fish production & productivity but will also reduce the wide gap between fish demand and supply thereby ensuring availability of quality fish protein to consumers. These will contribute in rural livelihood, food security and integrated economy development and shall have greater socio-economic impact.

a. Challenges

  • Lack of Knowledge & Information among the Fisherman.
  • Very less use of Scientific farming &Technology.
  • No work on Post Harvest Management.
  • Poor socio-economic condition of the fishers.
  • Fragmented & Small holding of land
  • Excessive catching of fish leading to depletion of stock in rivers
  • Over dependent on monsoon for the supply of water
  • Frequent droughts and delayed monsoon adversely affect fish production and productivity
  • Gap in demand and production of quality fish seed in the state
  • Distress sale of fish catch
  • Fishing activity is undertaken almost throughout the year through un-sustainable fishery practices, thus disturbing the life cycles of the fish in fresh water bodies.
  • Lack of modern aquaculture equipment.
  • The fishermen do not have access to institutional financing.
  • Limited Post-harvest processing infrastructure including cold chain and transportation in the state
  • Redundant Extension services system with highly inadequate staff.
  • New and emerging diseases in aquaculture and non-availability of infrastructure for dealing with disease emergencies
  • Unreliable resource base due to natural calamities like drought, delayed monsoon
  • Social problems like poaching, poisoning etc.
  • Inadequate or lack of quality fish is hampering the consumption.
  • Inadequate domestic market development and market infrastructure.

Opportunities

  • High demand and market for local produced quality fresh fish
  • There is a wide gap in per capita world consumption, India consumption and that of state and so huge demand.
  • Due to diabetes, High Blood pressure, Heart related and other life style diseases, people are shifting from red meat to fish.
  • Scope for post-harvest and market infrastructure
  • Good climatic condition for growth of fisheries
  • Strong support from state government
  • Aquaculture—emerging as a potential source for self-employment
  • High population fisherman Community
  • Vast and varied water resources suitable for fish production.
  • Active and pro-government for the development of the sector.
  • Enthusiastic active fishermen
  • Successful Implementation of schemes for creation of fisheries development infrastructures
  • Sustainable livelihood and income from fisheries
  • Trained fish farmers
  • Fisheries at par with Agriculture
  • Availability of technically qualified personnel

Strategy &Interventions

  • Training & Capacity Building
  • Feed management
  • Quality Seed availability
  • Post-Harvest
  • Extension Services
  • Ensure proper functioning of demonstration farm with all best practices.
  • Quality broods-stock and ensure best production utilization of demonstration farm.
  • Practice new technology and integrated farming models in demonstration unit.
  • Water quality test for interested farmers.
  • Supply fish seed to farmers who which to set up seed nursery.
  • Mobilize and support PGs and FPOs to implement their business plan.

In view of the above, the promoters who have experience in this Sector have come out with a business ideas to promote Dairy ,Poultry , Goatry and fishery as a business enterprise. Our intervention will include mass training of the farmers ,Extension services and Input Supply through offline and Online Channel through Android App.

5.The project will have four components:

  1. Training & Capacity Building in Animal Husbandry & Fisheries
  2. Extension Services in Animal Husbandry & Fisheries
  3. Input Supplies
  4. Promote Technology &Innovations in this sector

 

 

The major activities involved will be-

a. Training & Capacity strengthening

  • Bihar has made good growth in Dairy, Poultry, Goatry and Fishery Sub Sector and almost self-sufficient in this subsector .at the present level of demand. But Per capita Consumption of milk and meat is still very low in comparison to other states. There is still demand supply gap and this gap is projected to grow. In spite of the steady growth in this sub sectors these sectors are facing serious Challenges like availability of timely information, Low productivity, inadequate access to inputs and services, lack of market infrastructure and marketing support , lack of sector policies and strategies, High mortality ,high disease and parasite infection ,Lack of high quality breed ,Availability of Quality Feeds , Seeds ,Veterinary Services , Post-harvest market , Finance and credit Linkages , Middlemen, Technology, and knowledge of the Farmers, Rural Youths  and Entrepreneurs ,     low productivity, Non -availability of Veterinary services, availability of feed management, low price realization, improper value chain due to which these sectors are becoming unviable for the small farmers and entrepreneurs and deterrent for the new entrepreneurs to enter in this sector.

The major reason behind this Challenges are lack of information, knowledge and Capacity, non-availability of door step extension services, non-availability of consultancy and non -availability of quality input, Lack of Credit Linkage & Insurance.

Training and capacity building is required for the farmers, Interested Youth and Entrepreneurs on this sub sectors on Selection of Breed, Housing, Health, Feed, breeding & marketing so that they can manage all the activities with less dependence on outsiders.

Gramshree Agri Services Pvt. Limited has established a State of Art Residential Training Centre along with a Call centre in Patna with very experience trainers/ faculty with all latest modern facilities which is providing training and handholding support to the trainees.

This training will be on nominal fees. The training can be self -funded or funded by the Govt. or Funding Agencies or CSRs or Private companies etc.

In this Covid 19 pandemic situation where lacs of people has lost their jobs can undergo this training as an opportunity for self-employment and it is expected to train more than 100000 youths and farmers in 5 years.

            Farmers & Youths if trained can earn income up to Rs. 10000/ per month initially with the investment up to Rs. 200000/

As part of capacity building, the GASPL will provide training to the farmers and youth which can become Lead Entrepreneur and Micro Entrepreneur. GASPL will   support Lead Entrepreneur to set up a Shop cum Service Centre in the name of Pashu Evam Matasya Seva Kendra at the Panchayat level (PLE)/Block (BLE)/Village level (VLE) and Centre of excellence at the State Level in Patna

GASPL will support training and other support to Lead Entrepreneurs to emerge as the local level training and demonstration unit and to provide business linkages to the producers.

  1. Extension Services –

GASPL is proposing to provide entrepreneur led extension services at the Village/ panchayat level where Entrepreneurs will be identified at the village /panchayat level and will work under the umbrella “Pashu Evam Matasya Seva Kendra (PMSK) ” promoted by GASPL which will be a shop cum service centre from where the Entrepreneur will provide various extension  services with the Online support of various experts of GASPL and sell inputs used in Animal Husbandry and Fishery like Seeds ,Feeds , medicines , equipment etc. 

The product will be supplied by GASPL directly to the farmers for which commission will be paid to the Village level Entrepreneur /Panchayat level Entrepreneur.

The Expected Income of the VLE/PLE in the first year will be minimum Rs. 20000/ per month and expected income of the GASPL per PLE/VLE will be minimum Rs.10000/ per month against services and Input supplies.

The services to be provided can be listed below-

  1. Animal Health Services with the support of the GASPL doctors available Online at the head office.
  2. Artificial Insemination support with modern technology like Camera led Artificial Insemination Equipment.
  3. Water and Soil Testing and other facilities
  4. Setting up Dairy, Poultry & Goat farms ,
  5. Training on management practices (especially breeding), azolla culture, mineral mixture and feed and fodder systems. Quality breeding stock, universal vaccination, fodder production by leasing private lands, stall feeding systems and goat housing.
  6. Marketing Support – The entrepreneur will help the farmers in Marketing and sales to get the maximum advantage against a small commission.
  7. Market Development & Value chain -The project will support activities in support of market development and value addition to increase the income of the farmers by getting correct market Information and Value Chain Platforms will also be established for identifying potential for linkages with processors, exporters and retailers. Start-up will be supported for the develop and maximisation of the potential of this Sector.
  8. ICT Support – With the very less Computer and technology literacy the Entrepreneur will provide services and latest Technology and innovations, Schemes, Online market and assist the farmers and youth to take the advantage through ICT.
  9. Input Services by making available Inputs like Feed, Seeds, medicines, Equipment through over the counter or through Online market support .
  10. Post-Harvest Management services which will include storage facilities, Sales and Marketing, Transportations services, Produce safety Management.
  11. The PMSK will assist them in selection and purchase of good breeds of Ruminants and fish
  12. Will also provide direct marketing of Milk, Fish, fresh meat Poultry and goat in the Urban area through its app “Gramshree Fresh “
  13. PMSK will provide hand holding support to farmers / entrepreneurs

Regarding viability of the Pashu Evam Matasya Seva Kendra it is assumed that an lead entrepreneur can earn minimum Rs.20000/ per month which is at par of the Income of a Vaccinator and AI worker.

GASPL has developed as Android app to provide various services online to the farmers, youth, Entrepreneurs and other beneficiaries which are as below-

 

OUR ANDROID APPLICATIONS

 

 

 

 

  • Gramshree Kisan

Application Link–

https://play.google.com/store/apps/details?id=com.gramshree.agri

 

 

 

 

 

 

 

7.5 K Users

*Animal Husbandry& Fish Farming related advice and consultancy

*Cow and Buffalo rearing

*Goat rearing

*Poultry rearing

*Animal Husbandry Training

*Material Sales Center

*Government Schemes.

Consultancy & advisory Services

*Call center facility-9608600958,96008600957

*Advice from doctors and experts

 

 

 

  • MatasyaSeva Kendra

Application Link–

https://play.google.com/store/apps/details?id=com.gramshree.sampada

 

 

 

 

  • 7 K Users 

*List of fish seed sellers

*List offish feed sellers

*Material &equipment sales center

*Government schemes

*List of farmers, fish farmers

*Technology

*Fisheries training

*Consultancy & advisory Services

*Call center Facility-9608600958,96008600957

*Consultation with doctors and experts

 

 

 

 

  • Gramshree Fresh

ऐप्लिकेशन लिंक

https://play.google.com/store/apps/details?id=com.gramshree.fresh

 

 

 

 

 

 

  •  

     

    271Users

     

     

    *Order Food Online

    *Fast Delivery

    *Fresh Chicken, Fish & Meat

    *Fresh Vegetables

    *Fresh Fruits

     

     

     

 

 

  • Scope E Learning

Application Link-https://play.google.com/store/apps/details?id=com.gramin.vikash.scope

Scope E- Learning

 

 

  • 80 Users

Scope E-Learning is a knowledge awareness mobile application through which people can get knowledge on below mentioned field according to their time and as per their wish. People already working in this field can also take advantage of our education system. It is a training program in itself that is easily available on your mobile.

courses

Animal Husbandry Training

Fish Farming Training

Dairy Society Training

Animal Friendship Training

ASHA Worker Training

Gram Panchayat Training

FPO Training

Entrepreneurship Development Training

Urban Development Training

Anganwadi Training

IOT Training

  • BIED

Application Link–In process

MSME Industries ideas

  • Industrial Solutions
  • Entrepreneurship Development Program
  • Detailed Project Reports
  • Business Services
  • Consultancy&Handholding
  • 100 Business Courses
  • Government schemes for entrepreneurs
  • Startups &incubation

Anyone can start a business. The problem, however, is that many people don’t know what’s involved, don’t know the risks and don’t have the skills to start and successfully operate a business. Small business is a major driver and contributor to the economy. Entrepreneurship is a tool that provides people who want to be entrepreneurs to start and grow their own business, with the knowledge and skills to research, create, and manage it.

 

  • You tube Channel
  • Channel Link-

https://www.youtube.com/c/gramshreekisan

  • 7 K subscribers
  • * Videos on Fish Farming, Goat Farming, Poultry, Dairy & other animal Husbandry related practices
  • *Spreading awareness through videos on Government schemes
  • * Videos on latest innovations & discovery in the field of animal husbandry & fisheries

c. Input Supplies-

The backbone of any revolution in livestock and fisheries development is access of farmers to modern inputs. These inputs range from improved seeds, feeds equipment, Breeds ,medicines, vaccination ,fish seed , improved variety breed of chicks ,goat & Buck , cow , information and knowledge and etc . Feeds are critical to successful for the animal health leading to its milk or meat productivity. selection of improved variety of breeds are key to success in farming. availability of quality medicines, equipment, feeds and allied product can save farmers from huge loss due to low productivity , loss of market due to non -availability  inputs.

GASPL is planning to start E Commerce Solution for providing various inputs for the Animal Husbandry and Fisheries at the doorstep of the Customer. The inputs will also be available in the nearby Pashu & Matasya Seva Kendra run by local level entrepreneur.

GASPL plan to open PMSK at Village/Panchayat/Block level who will also coordinate the input supplies.

The lead entrepreneur will keep the inputs in their shop which are fast moving and arrange other inputs on demand.

The expected products are Animal, Poultry and fish feeds, Medicines and allied products, Equipment and instruments for animal husbandry, poultry and fishery like-(from ASCII list) ,

d. Marketing Support – GASPL will support the farmers by assist them in providing marketing information and marketing of their produces like fish, Milk, Goat in the Urban Market /national level market/Online market  or link them with bigger market so that the farmers can get higher prices . GASPL will also assist the farmers and entrepreneurs in aggregating their produces so that it can be marketed in the bigger market.

e. Promoting Technology and Innovations

Use of Collar technology, health tracking device, product life cycle tracking, feed monitoring solution, E-commerce, supply chain technology, use of real-time sensors, Pedometer. Technology driven Fish Farming practices through RAS, Biofloc, pen culture, cage culture, low-cost feeds, seeds. Use of latest equipment in poultry.

1.Market Analysis

  1. Market Access

 

Developing road corridors even to the remote villages will improve the access to market for the farmers. There is a huge market demand for fish, meat, milk, eggs & milk products   and it’s very easy to sell them. There is huge potential in local markets to sell to big cities. With the increase in product processing activities variety of new products can be introduced in the market.

 

2. Demand Conditions

Demand for dairy and meat products and eggs in India is growing significantly, driven by more consumers, higher incomes and greater interest in nutrition. Market growth is due to high per capita consumption, Increasing population and health consciousness. Consumption of processed & packaged dairy & meat products is increasing in urban areas. However, Unpackaged milk & meat is still preferred because of taste and price. Consumer awareness on product quality is increasing. Urban consumers are having increasing interest in new products. Price elasticity-Price elasticity is high, thus demand for milk and meat is very sensitive to price changes. Consumers now have a variety of good products.

Market Analysis for Fish Farming

Annual demand for fish in Bihar is 6.42 lakh metric tonnes. Bihar’s own production of fish is around 5.87 lakh metric tonnes a year. Annual demand supply gap is around 55,000 metric tonnes. Most of this gap is filled through the supply from Andhra Pradesh and West Bengal. This shows there immense opportunity for farmers , youth & women workforce to adopt fish farming as a source of income.

In the Economic Survey 2020 released, AP with 34,49,560 tonnes (28,44,610 tonnes of inland fish and 6,04,950 tonnes of marine fish) of fish production in 2017-18 fiscal topped the chart. West Bengal came a distant second with 17,42,090 tonnes of fish production. During fiscal year 2018, the production of fish in the Indian state of Bihar amounted to around 650 thousand metric tons, which was a significant increase from about 510 thousand tons in the previous year but as the data depicts there is a huge potential to further expand the fishery sector in Bihar.

Market Analysis for Goat Farming

Being the 5th largest goat population state, Bihar contributes about 7.63% of India’s total goat population. The state is also a habitat of 42.6% people below poverty line and hence there is a tremendous scope of goat farming to meet up the large gap between demand and supply of meat. Around 574000 goats are slaughtered annually in recognized slaughterhouses contributing 31.17% of total meat production of the state (175 thousand tonnes of meat in 2003). However, goat rearing is not well accepted by all classes of people in Bihar. It is mostly confined to backward classes and landless laborers who are unable to rear large animals. As a result, goat rearing has not been developed as an industry. Holding size is generally 1-3 goat per family depending on availability of surplus labor in the family.

As per Department of Animal Husbandry and Dairying (2005), goat contributes 31.17% of total meat production of the state (175 thousand tonnes of meat in 2003). As in the case of milk, Bihar is a meat deficient state also and the per capita availability of meat in the reference yr. 2003 was only 105.7 g/week as compared to the requirement of 180.0 g. This estimate has been made as per the ICMR norms of 90g meat per head twice in a week to about 40% of the human population under assumption that 58% of the population is non-vegetarian out of which 15% are only eggetarian. Meat consumed by about 3% of the non-vegetarian population is saved by becoming them forced vegetarian due to some religious causes in the different months of the year. There was shortage of more than 70% of the nutritional requirement of meat in the yr. 2003 (Singh and Mondal 2005). As per an estimate (1999-2000) by the Department of Animal Husbandry, Government of Bihar, around 574000 goats are slaughtered annually in recognized slaughterhouses in Bihar, which accounts for some percentage of the total production as most of the goat meat production industry is under unorganized sector. However, monthly per capita consumption of goat meat/ mutton is limited only to 0.04 kg, consumption is limited to 16.6% of households in rural Bihar. In urban areas, 25.6% households reported consumption of goat meat/ mutton of 0.08 kg per month per capita (NSSO 2001).

The above data depicts there is a huge potential to further expand the goatry sector in Bihar. Since, the meat products industry in India is largely in the hand of un-organized sector, in order to exploit the full potential of the meat products industry, facilities for slaughterhouses, meat processing and packing units, storage facilities have to be provided in addition to modern technologies and appropriate investments. This will  result in increasing the demand for domestic and export market, particularly to the Gulf and West Asia and neighboring countries. 

 

Market Analysis for Dairy

Observing the higher productivity levels in other States, we could assume that there is scope for further improvement in the long-term in all three types of animals. 

 

Bihar is one of India’s largest milk-producing states and accounts for 8.9 percent of the national milk production. However, milk availability (170 g/capita only) and milk productivity (3.7 kg/day/milking animal) in Bihar are some of the lowest in India (DAHD, Gol, 2008). As per the Indian Council of Medical Research, a person should consume 300g of milk a day.

 

The modern milk marketing chains, especially those involving milk co-operatives, have emerged significantly in the state. But, traditional marketing continues to play an important role in the milk supply chain in the state. As dairy farming is the most profitable venture and the demand for milk and milk products is growing rapidly, and there is good scope to upscale milk production activities. The up-scaling will help  to enhance the household income of the milk-producing households. Further, the constraints which have been preventing the expansion and intensification of dairying in spite of its profitability, will be identified and ameliorated.

Market Analysis for Poultry

India is the second largest producer of poultry meat and egg but Bihar is currently at lower level in production as most of the eggs in market of Bihar comes from other states¯ like Punjab, Andhra Pradesh and West Bengal whereas there is meat production in some district of Bihar.

As per the Indian Council of Medical Research, the average annual intake of meat and eggs is just 2.58kg and 16 per year compared to the national annual average of 4.74 kg and 45, respectively. Poultry meat and egg is an integral part of daily consumption however the demand for the product is increasing every year in market due to growing population and change in food habit of people. The increase in demand is about 8-10 percent per year. There is dominance of broiler meat and farm egg due to high production, lower price, easy accessibility and proper market linkage. There is huge Target market available in the state, country & worldwide for chicken and eggs.

2. Competitors

Training & extension Services is basically the domain of the State Government which are unable to provide services. Since these sector are being commercialized more and more requirement is coming from unemployed youths and farmers for training and extension services to run a profitable venture.

At present Veterinary Services and AI services is being provided by the quacks in a very unhygienic manner which needs to be formalized. Similarly training with latest technology is not well equipped along with the experts and being provided by the traditional farmers or quacks without having experience, hence we are not foreseeing competition.

3. Service & product Line

The objective of the Start-up is to assist the Farmers and youth & women workforce to take up Dairy, Poultry, Goatry, Fishery Sector as a Livelihood and increase their income . The Training and Extension services will be provided by GASPL .

 

  1. Training, Capacity Building and Handholding support will be provided to the farmers on Dairy, Poultry, Goatry, Fishery Sector
  2. Animal Health Services with the support of the GASPL doctors available Online at the head office.
  3. Artificial Insemination support with modern technology like Camera led Artificial Insemination Equipment.
  4. Water and Soil Testing and other facilities.
  5. Setting up Dairy, Poultry & Goat farms.
  6. Training on management practices (especially breeding), azolla culture, mineral mixture and feed and fodder systems. Quality breeding stock, universal vaccination, fodder production by leasing private lands, stall feeding systems and goat housing.
  7. Marketing Support – The entrepreneur will help the farmers in Marketing and sales to get the maximum advantage against a small commission.
  8. Market Development & Value chain -The project will support activities in support of market development and value addition to increase the income of the farmers by getting correct market Information and Value Chain Platforms will also be established for identifying potential for linkages with processors, exporters and retailers. Start-up will be supported for the development and maximisation of the potential of this Sector.
  9. ICT Support – With the very less Computer and technology literacy the Entrepreneur will provide services and latest Technology and innovations, Schemes, Online market and assist the farmers and youth to take the advantage through ICT.
  10. Input Services by making available Inputs like Feed, Seeds, medicines, Equipment through over the counter or through Online market support.
  11. Post-Harvest Management services which will include storage facilities, Sales and Marketing, Transportations services, Produce safety Management.
  12. The PMSK will assist them in selection and purchase of good breeds of Ruminants and fish
  13. Will also provide direct marketing of Milk, Fish, Poultry and goat in the Urban area through its app “Gramshree Fresh
  14. PMSK will provide hand holding support to farmers / entrepreneurs

 

3.Strategy & implementation Summary

The 5 most relevant strategies/activities for successful implementation

 

1)Sensitisation, Awareness, Training and capacity Building-We will organize camps at block level to emphasize on the role of animal husbandry & fisheries in raising rural economy. The project will support construction of a Centre for Excellence on Fishery,dairy,goatry,poultry& piggery.

2)Communication strategy, Digital Reach & E-commerce platform- We have launched digital applications a)“Matasya Seva Evam Prakshikshan Kendra.b)“Gramshree Kisan”c)“Gramshree Fresh”d) Scope-E-learning(Learning Management System e)Dedicated You Tube Channel.

3)Technological Intervention- We will bring all the technology based interventions in animal Husbandry & Fisheries on a single platform.

4) Extension Services– We will provide entrepreneur led extension services at the Village/ panchayat level where Entrepreneurs will be identified at the village /panchayat level and will work under the umbrella “Pashu evam Matasya Seva Kendra (PMSK) ” which  will be a shop cum service centre from where the  Entrepreneur will provide various extension  services with the Online support of various experts and sell inputs used in Animal.

5-Marketing Support)We will provide online & offline platform to connect suppliers & buyers together on a single platform.

GASPL is presently engaged in providing training on dairy, Goatry , poultry , Fishery and Artificial insemination to the youth and farmers in the State of Bihar and got a very good response on training .At present the company has mandate of training for more than 5000 candidates in association with Scope Training & Consulting Pvt Limited.The Company is also providing online support and handholding to the youth and farmers being trained and other farmers and youth which are doing this activity. The Company has developed android applications for the farmers and interested masses to build their capacity through Online information, input Support, Call Centre and market accessibility .A survey was conducted among the farmers on Health Care Services, AI ,feed management ,Breeding  marketing it was found that they are very less availability of the extension Services and the farmers have very less knowledge of farm management practices . The farmers were interested to pay for extension services .GASPL in association with Scope Training & Consulting is very closely working with the farmers , youth ,vaccinators , AI workers and has identified a huge gap in Knowledge and extension services.

GASPL feels that now dairy ,Goatry, poultry , Fish farming and related activities are the viable business activities if done with proper knowledge and extension support .

GASPL -a start-up decided to address this problem on commercial basis to support the Youth and farmers to take these activities as an enterprise and contribute in the development of the State.

 

     GASPL is registered under the Companies Act 2013 and is already engaged in Training and capacity building activities. GASPL is also actively starting the extension services for Dairy , Poultry , Goatry and Fisheries .

 The Company has State of Art residential training Centre in Punpun Block in Patna District on Bihtra Sarmera six lane and Patna Gaya four lane crossing  in 2 Acre land with  Demo Dairy farm , Poultry , Fish farm and Goat farm with modern technologies 

 

More than five veterinary Doctors and fisheries expert are staying in the premises giving 24 hour services. There is a Call Centre which a providing Online support to the farmers .The Call Centre is supported by experts in Fishery & Animal Husbandry.

The Company has developed four android applications for its operation and spreading knowledge. These apps are –

 

  • Gramshree Kisan- App to provide End to end information & solution on Dairy, Fisheries , Poultry and Goatry Sector
  • Matsya Seva Evam Prakshikshan kendra -App to provide all type of information & solution on Fisheries Sector
  • Gramshree Fresh- This app is providing fresh Fruits, Fish, Poultry and goat meats to the resident of Patna .
  • Scope E learning – Online training platform on Animal Husbandry, Fisheries and Other Sectors
  • BIED (Bihar Institute of Entrepreneurship Development)- The objective of this Application is to provide information to Entrepreneurs on MSME projects , Training on Entrepreneurship Development ,making Detailed Project Reports, Consultancy and project finance .

The Company is running a You tube Channel in the name of Gramshree Kisan with more than 10000 subscribers . The objective of the Youtube channel is to provide latest information on the Dairy , Poultry , Goatry and Fisheries , Animal Health , Artificial Insemination  to the youths and the farmers which are easily reachable to the masses .

The people of Bihar are not aware about the different schemes . Our tube Channel is providing information on different Central govt. and Bihar Govt. Schemes and also process of application in a very simple manner.

The above strategy is to make available online information to the youths and farmers which solve its more than 70% related to Information, Knowledge and Capacity Building .

To provide door step services to the farmers and existing and new generation entrepreneurs the company is proposing to set up a Resource Centre as Entrepreneur led model where GASPL will  set up Gramshree Pashu & Matasya Seva kendra through this entrepreneur who will provide services to the farmers and existing and new generation entrepreneurs on fees basis and supply Inputs on sale or commission basis under the strict supervision of GASPL .

The entrepreneurs are expected to earn respectable Income initially which can be further increased on the basis of increasing& expanding Dairy, Fisheries, Poultry and Goatry Sector activities .

 

There  PMSK  can be setup at village level or Panchayat level thus creating huge self-employment opportunities for the youths . PMSK can gradually increase their activities by covering agriculture Sector.

 

The Expected working Capital requirement to start a GPMSK will be minimum Rs. 50000/ and will require one android phone, a laptop, printer, and 200 sq.ft office cum Shop preferable in the market. GASPL will support the youths for credit linkage with the Banks.

With the initial response received from the farmers and youths the Company is very hopeful to make it a viable venture providing support to lacs of youth and farmers to become self-dependent.

 

5 most relevant outcomes expected from the proposed project

1)Increase in income of farmers ,youth & women

2) Creation of employment, Entrepreneurship & Business  3)Mainstream Nutrition through dairy farming ,goat rearing & fisheries 4)Social and economic empowerment of women  5) Protection of Environment by formation of ponds.

Exit Strategy

The trained & skilled people will adapt animal husbandry & fishery as a source of income & will work independently irrespective of the project support. A seller, buyer network of Input supply, services, equipment and other trading activity led by Entrepreneurs & start-ups will be formed.

5. Organization & management

The business will be carried out in the name of Gramshree Agri Services Pvt Limited ,a company registered under companies Act 2013 on  19/06/2021. The team will be headed by the promoter Rumu Haldar and supported by the well qualified and experience Internal management team. Internal Managment team will include Mr. Pawan Kumar ,IT Specialist , RumuHaldar , MBA Graduate Mr. Nishit Ranjan a LLB and Company Secretary , Mrs.  Aastha Singh , B Tech ,MBA.

The brief resumes are attached with the proposal as per Annexure A.

6. Areas of Operation

At present the area of operation will be whole country farmers but major focus will be to work for the employment of the youth of Bihar and for the youth working outside Bihar but want to come back in the state. The project also aims to cater financially dependent women The head office will be located in Patna and branch office will be in all the district headquarters. Further it will open a coordinating office in Delhi or NCR region

7. Operational Plan

The Registered Office is in the Prime Location of Patna and the operations will be located at Beldarichak , Bihta Sarmera Four lane , Punpun Block , Patna  . The branch office will be open at the district level as per the requirement in the next six months. We have already started our operation and employed 15 manpower for different roles.

 

  1. Rumu Haldar -MBA Development Professional
  2. Pawan Kumar- BCA, Website Development and management
  3. Aastha Singh- B.Tech, MBA, Operations
  4. Nishit Ranjan – CS, LLB, Head, Skill Development
  5. Brind Prasad , BVSC,MVSC ,Head Trainer & Expert
  6. Vikki kumar- Call Centre- Manager

 

We have a Training Centre in 100000 sq ft with the residential arrangement of 200 Students at a time. The Office is fully furnished and equipped Interview room, Conference room and board room. The company is in process of establishing 4-line call centers in its office. This is a service Industry and service will be provided offline and online. we have dedicated Software development cell and already developed a website and started the operations.

8. Marketing & Sales

This start-up foresees marketing of two products one is training to the Farmers and another is Extension Services and marketing of the Inputs .

Training of farmers which is the need of the hour as  animal Husbandry and fisheries is experiencing stagnant growth, exodus of quality manpower to other sectors. There is a need for Upgrading skills of farmers, wage workers, self-employed & extension workers engaged in organized / unorganized segments of Agriculture & Allied Sectors and to attract more and more youths which are not interested in the Animal Husbandry& Fishery due to lack of commercialization of this sector .

Government ,CSR ,Funding Agencies are very keen to providing training to the farmers as social responsibility to increase the Income of the farmers and even youth and farmers are very keen on getting training on these sectors and start dairy , Poultry , Goatry and fishery Sector as an enterprise .

The company has set up a State of Art Training Centre with the live training facilities and tied up with Scope Training & Consultancy to provide training to 10000 Youths and farmers. Since the Company is providing training & Capacity Building in the open market covering 75% population having a low investment Self Employment Opportunities and specially on the Enterprise Model of this Sector it is expected that thousands of youths will participate in the training at a subsidised rate  .

The Company proposes to set up ” Pashu & Matasya Seva Kendra” as a franchise centre to provide various extension and input services to the farmers and local youths  under the Control and supervision of GASPL who will also work as marketing agent for mobilising the farmers and youth for training. The training will be of 3 days and will be fully residential with six months handholding support and the Fees will be Rs.3000.We are expecting to train 1,00,000 youth and farmers& women in five years .The Local Entrepreneur who has been selected to run the Pashu & Matasya Seva Kendra will do the local marketing by meeting people and providing them local support.

As per survey and study conducted by our team Extension services like health Services, AI, Input services & Advisory Services is negligible in the rural area due to which farmers are facing problems of Correct advice ,Animal Mortality ,availability of Feed ,Seeds ,Breeding and earning less income or even incurring loss which discourage the youth to take it as livelihood.

The GASPL formed training Centre at Beldarichak and developed Gramshree Kisan Android app and Matasya Seva Evam Prakshikshan Kendra Android App to provide online solution to the farmers. Digital marketing is being done through advertisement in Social media to reach out the farmers.

You tube channel has been started to provide latest development and information on these sectors and also information on the different Schemes . Call Centre has been started supported by experts in fishery & animal husbandry for all support to the farmers.

We will soon start the campaign to capture success stories in this sector and digitalize it to show to the youths and farmers as an exemplification.

9. Financial Projections

The Gross revenue in the first three years is expected to be as below-

 

*Extension Services includes- Consultancy, Advisory Services, DPR, pond construction, pond management, Biofloc Construction & management, Clinical Services, Online OPD & Vaccination etc.

*Input Sales includes- Sales of Feed, Seed, Breed, probiotics, medicine, Machinery & Equipment.

10. Sources of funding

The source of funds will be from three activities mainly-

  1. Training & capacity Building of Farmers, Women& Rural and Urban Youths
  2. Sale of Animal Husbandry and Fishery Inputs like Feed, Seeds, Equipment, medicines etc
  3. Extension Services and Consultancy Services on Animal Health, Artificial Insemination, Water Testing, Soil Testing, Setting up dairy Unit, Poultry Unit, Post-harvest Management.
  4. Advisory Services